概念：商业空间的展示手法各种各样，展示形式也不定向化，动态展示是现代展示中倍受青睐的展示形式，有别于陈旧的静态展示，采用活动式、操作式、互动式等，让观众更加直接的了解产品的功能和特点，由静态陈列到动态展示，能调动参观者的积极参与意识，使展示活动更丰富多彩，取得好的效果。

扩展资料：

陈列设计有以下几种：

(1)中心陈列

中心陈列法是以整个展示空间的中心为重点的陈列方法。把一些重要的、大型的商品放在展示中心的位置上突出展示，其他次要的小件商品在其周围辅助展示。

中心陈列法的特点是主题突出、简洁明快。一般在商铺入口处、中部或者底部不设置中央陈列架，而配置特殊陈列用的展台。它可以使顾客从四个方向观看到陈列的商品。岛式陈列的展具不能过高，过高会影响整个店铺的空间视野，也会影响顾客从四个方向对岛式陈列的商品透视度。

(2)单元陈列

单元陈列是指同样的商品、装饰、POP等陈列主体或标识、广告等，在一定范围内或不同的陈列面上重复出现，通过反复强调和暗示性的手段，加强顾客对服饰商品或品牌的视觉感受。单元陈列法的特点是使顾客受到反复的视觉冲击，从而在感觉和印象上得到多次的强化，并有“该产品是唯一选择”的暗示作用，可使顾客留下十分深刻的印象。

(2)特写陈列

特写陈列是指通过突出产品的功能、特点，或利用广告、道具和移动造景手段，强调产品的目标顾客，使展示和宣传具有明确的目标，并且可以加强与顾客的沟通，有助于提高产品的吸引力，激发顾客的购买欲望。特写陈列法的特点是目标明确、主题突出、标志性强、影响力集中，使顾客具有归属感和亲切感。

(3)开敞陈列

开敞式陈列是把商品放在顾客能够接触得到的地方，让顾客能够参与其中，可以直接触摸到商品。开敞式陈列法的特点是真实性强，时效性高。这是一种现代的无柜台售货形式，把陈列和销售合二为一。这种方式既方便顾客，使其感到自然和随意，又容易激发顾客的购买情趣。

(4)综合陈列

综合陈列是把一些在功能和使用方法上相同的商品放在一起进行展示。综合陈列法的特点是品种齐全、选择的空间大。综合性质的陈列可用商品、饰物、背景和灯光等场景，共同构成不同季节、不同生活空间、不同自然环境及不同艺术情调等场景，给人一种生活气息很浓的感受。同时，空间应能生动、形象地说明服饰商品的用途、特点，从而对顾客购物起引导作用。

Concept: There are various display methods in commercial space, and the display form is not directional. Dynamic display is a popular display form in modern display. It is different from the old static display and adopts activities, operation, and interaction. The style, etc., allows the audience to more directly understand the functions and characteristics of the product, from static display to dynamic display, which can mobilize the active participation consciousness of visitors, make the display activities more colorful and achieve good results.

Extended information:

The display designs are as follows:

(1) Center display

The center display method is a display method that focuses on the center of the entire display space. Put some important and large commodities on the display center for prominent display, while other minor small commodities are displayed around it.

The central display method is characterized by prominent themes, simplicity and clarity. Generally, there is no central display rack at the entrance, middle or bottom of the store, but a booth for special display. It allows customers to see the displayed goods from four directions. The exhibits of the island-style display should not be too high. Excessive height will affect the spatial vision of the entire store, as well as the customer's perspective on the island-style display from four directions.

(2) Unit display

Unit display refers to the same product, decoration, POP and other display subjects or logos, advertisements, etc., which appear repeatedly within a certain range or on different display surfaces. Through repeated emphasis and suggestive means, customers' visual feeling. The characteristic of the unit display method is to make customers receive repeated visual impacts, thereby obtaining multiple enhancements in feeling and impression, and has the suggestive effect of "the product is the only choice", which can make customers leave a very deep impression.

(2) Close-up display

Close-up display refers to highlighting the function and characteristics of the product, or using advertisements, props and mobile landscaping methods, to emphasize the target customers of the product, so that the display and promotion have a clear goal, and can strengthen communication with customers, which helps to improve The attractiveness of the product stimulates customers' desire to buy. The feature of the close-up display method is that the target is clear, the theme is prominent, the icon is strong, and the influence is concentrated, so that customers have a sense of belonging and intimacy.

(3) Open display

The open display is to place the goods in a place where customers can reach, so that customers can participate and directly touch the goods. The open display method is characterized by strong authenticity and high timeliness. This is a modern form of non-counter sales, combining display and sales. This method is not only convenient for customers, making them feel natural and casual, but also easy to stimulate customers' buying interest.

(4) Comprehensive display

Comprehensive display is to put together some products with the same function and usage method for display. The characteristic of the comprehensive display method is the complete variety and large selection space. The comprehensive display can be used for scenes such as commodities, accessories, backgrounds, and lights, which together constitute scenes of different seasons, different living spaces, different natural environments, and different artistic sentiments, giving people a strong sense of life. At the same time, the space should be able to vividly and vividly explain the purpose and characteristics of clothing products, so as to guide customers' shopping.