很多企业在做品牌的时候总是不重视产品的包装，认为我的产品好就可以，找设计公司做包装价格太贵了，我可以找印厂，找淘宝，是一样可以使用的。但是不可否认的是专业的包装设计公司做出来的产品包装会跟印厂等有所区别。好的品牌和商品的包装才能更吸引人。不可否认在不了解你的产品情况下，只能通过外在的包装来判断是不是一个好的正规的有品质的产品。包装设计的意义可以从以下几个方面去考虑：
1. 识别
这个很好理解，一个产品的包装形式、画面内容，甚至具体到字体和颜色的选择，都是需要有依据可循的。产品的包装，首先，需要让受众群体知道，你这到底是个什么。不要明明是个面条，结果包装做的太创新，让人误以为是奶粉，这样的创新就是失败的。
2. 体验
产品定价全线略高于市场平均水平，这样的产品，一定要让客户感受到，贵有贵的理由。先不谈产品本身，就仅从包装来说，就要充分的考虑到消费者从拿到手，到买回家，再到放进储物柜或冰箱，再到准备拿来食用，最后当食用结束后的二次贮藏。每一个环节都要考虑消费者的体验。大包装里面是独立小包装，吃一次撕一袋。吃不完的，很方面封口，而且放在冰箱里也不占位置。这一些具体的细节就不再展开说了，多多站在消费者角度思考问题，真正的去满足以及迎合、方面他们。
3. 物流
像薯片这个品类，你真以为是厂家黑良心？袋子很大，但是产品很少，那是为了物流中，保证产品的完整性。还有产品重量与摆货堆码方式。这些都是包装设计环节遇到注意的。
4. 传播
产品包装设计理应视为产品的一部分而存在。除了基本的体验功能外，还需承担品牌的传播责任。举个例子，看看我们小时候，很多长辈将咖啡的玻璃瓶保留下来喝水，我们自己收集精美的糖果包装纸，这些，都是无形中在传播对方的品牌形象。从最基本的传播来说，你要帮助消费者寻找到一个他愿意帮你传播的理由。记得多年前的合路雪收集冰激凌棍子的活动吗？你是否记得一些产品的外包装可以当作书签来使用呢？这些，都是包装作为基本功能属性之外的附加值。
Many companies always do not pay attention to the packaging of products when they are making brands. They think that my products are good. The price of packaging is too expensive to find a design company. I can find a printing factory or Taobao, and it can be used. But it is undeniable that the product packaging made by professional packaging design companies will be different from printing factories. Good brand and product packaging can be more attractive. It is undeniable that without knowing your product, you can only judge whether it is a good, regular, and high-quality product through the external packaging. The significance of packaging design can be considered from the following aspects:
Identify
This is easy to understand. The packaging form of a product, the content of the picture, and even the selection of fonts and colors, all need a basis to follow. The packaging of the product, first of all, needs to let the audience know what you are. Don’t be clearly noodles, but the packaging is too innovative, making people mistakenly think it’s milk powder. Such an innovation is a failure.
2. Experience
The product pricing is slightly higher than the market average for the entire product line. Such products must be made customers feel that they are expensive. Regardless of the product itself, as far as the packaging is concerned, it is necessary to fully consider that the consumer will get it, buy it, put it in the locker or refrigerator, then prepare it for consumption, and finally treat it as consumption. After the second storage. Every link must consider consumer experience. Inside the large package is an independent small package, tear one bag at a time. If you can't finish it, it's sealed in many ways, and it doesn't take up space in the refrigerator. These specific details will not be elaborated anymore. Think about the problem from the perspective of consumers, and truly satisfy and cater to them.
3. Logistics
For a category like potato chips, do you really think it is the black conscience of the manufacturer? The bag is very big, but the product is few. That is to ensure the integrity of the product in logistics. There are also product weights and stacking methods. These are the things that we must pay attention to in the packaging design process.
4. Spread
Product packaging design should exist as a part of the product. In addition to the basic experience function, it also needs to bear the responsibility of brand communication. For example, when we were young, many elders kept glass bottles of coffee for drinking, and we collected exquisite candy wrappers by ourselves. These are all invisibly spreading the brand image of each other. From the most basic communication, you have to help consumers find a reason why they are willing to help you spread. Remember the Helu Snow collecting ice cream sticks many years ago? Do you remember that the outer packaging of some products can be used as bookmarks? These are all added value beyond the basic functional attributes of packaging.
